2024
Brand Identity Design
PKHOOD Premium
In March, I had the privilege of developing and overseeing the visual direction and identity for the PKHOOD subscription program. Incorporating rich golds, aimed to craft a premium experience that resonates with SypherPK's extensive Discord community.
Introduction
My goal was to elevate the SypherPK brand by creating a premium subscription identity for the PKHOOD Discord community. This project was all about enhancing the experience for dedicated members, giving them exclusive perks and a stronger sense of belonging. Through a cohesive, visually compelling identity, I aimed to add value and excitement to the PKHOOD, helping fans feel even more connected to the SypherPK brand.
Deliverables
Graphic Design
Motion Design
Video Editing
Art Direction
Building A Premium Visual Style
The visual strategy for the PKHOOD Premium Discord subscription was crafted to feel luxurious and exclusive. Gold was chosen as the main color to highlight that premium quality, standing out against a deep background for a bold, elegant look. SypherPK's signature fonts add consistency and brand recognition, while clean, sharp dashed shapes bring an energetic touch, reinforcing the theme of high-end exclusivity.
Adding Motion
For the motion design of the PKHOOD subscription program, I focused on a sleek, high-end feel with crisp, eye-catching animations. The goal was to keep viewers engaged, with text that popped and looped to draw attention to the promotion. Key CTAs and standout features were highlighted to showcase what makes the subscription special. The final designs tell a clear, engaging story that lets everyone know joining the PKHOOD community is a top-notch choice.
Engaging a Thriving Community
As a major part of the gaming Discord scene, the PKHOOD subscription program needed a polished, professional look to enhance connections between members and SypherPK. Using a rich gold palette and key graphic elements, we expanded PKHOOD's visual style to feel more refined and engaging. This dedicated visual direction not only strengthened the existing community but also attracted new supporters, highlighting the importance of building a vibrant, interactive space. It brings a fresh, innovative feel that encourages more engagement and collaboration within the community, setting a new standard for premium Discord experiences and creator subscriptions.
A new era, a new direction, or even a new product often means your business needs a new look, and that’s where I come in. Hit the button below to get started, no strings attached!
